This review is sponsored by Sellzone. We do not allow our advertisers to influence rankings, however.
If you’re selling products on Amazon, you need a set of tools to help support your business growth. This Sellzone review explores the tools and features it offers, along with features, ease of use, and more.
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What is Sellzone?
Sellzone, formerly known as Sellerly, is a comprehensive toolkit for Amazon sellers. It comes from Semrush, a trusted name in the search engine optimization industry.
Semrush offers search engine analysis, keyword research and analytics, domain analysis, and more.
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How Does Sellzone Tool Work?
Created by Semrush to help Amazon sellers, Sellzone has massive potential for all Amazon merchants small or big. This online tool has more control over its product pages and aims to improve the product sales experience on Amazon.
It has seven tools to improve the product listings on Amazon. These are:
- Split Testing
- Listing Quality Check
- Traffic Insights
- Listing Protection Tools
- Keyword Wizard
Latest Additions:
Amazon PPC Optimizer Tool
Amazon Product Research Tool (New and FREE)
This Amazon seller tool started back in 2018 with Split Testing, aka, A/B Testing Tool which is still free to use for Amazon sellers. These tools cover everything to uncover promotion and bridge the growth gaps.
Sellzone Features
Sellzone is packed full of features for Amazon sellers, whether you’ve yet to make your first sale or you’ve earned hundreds of thousands of dollars.
It’s great for Amazon SEO and listing optimization, which, as we all know, is the key to making money with Amazon.
It’s essential for those who want to monitor and protect their listings. And perhaps best of all, it’s a secret weapon for the solopreneur who wants to scale. With the data you get from these tools, you can craft a killer marketing strategy that’s easy for a one-person team to execute.
Amazon Product Research Tool
The Amazon Product Research Tool is a new, free tool. It is a great resource for finding products to sell. Simply choose your product category, enter a keyword, and a price range, then search.
Split-Testing tool
With the A/B testing tool, you can serve up multiple versions of your Amazon product listings to see which one converts the best. Use it to test product titles, descriptions, images, and prices.
You’ll get real-time conversion stats so you can put the results to work for you right away. For the best results, choose a product page and note how many views it has, along with its conversion rate.
Make one adjustment – either the title, description, or image. Testing one variable at a time lets you see which variable makes the most difference. Wait a certain period to collect data before starting another test. Compare the results with the initial numbers to see if the change boosted sales.
Repeat as needed.
As long as you remain in compliance with Amazon’s Style Guide, you’re free to run as many split tests as you’d like.
With this tool, you’ll be able to manage all of your product pages in one place for faster and more efficient listing management.
PPC Optimizer tool
The PPC Optimizer tool allows you to improve your advertising campaigns with automation since manual Amazon PPC optimization is time-consuming. All you have to do is connect your Amazon Seller account. It connects to the advertising API on Amazon. This keeps data secure but prevents Sellzone from seeing product listings, customer data, or other information. It only provides access to your ad campaigns campaign optimization.
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The tool makes it easy to remove non-profitable keywords to make the most of your Amazon advertising budget. It analyzes all your campaigns to prevent keyword cannibalization and competition between your campaigns. It saves you money on ad spend by getting rid of the keywords that aren’t performing well.
Note: If you’re using the Individual Seller plan where you pay $0.99 per item you sell, you won’t be able to take advantage of this feature. You must upgrade your account to the Professional Seller account, charged at $39.99/month to connect this or any other app to your account.
Keyword Wizard tool
The Keyword Wizard Tool helps you find the best keywords for your product listings. With the right keywords, you’ll better optimize your listing for improved visibility, traffic, and sales.
If you’ve already used Semrush, you’ll notice this is similar to the Keyword Magic tool. The difference is that instead of focusing on Google, this tool focuses solely on Amazon keywords.
Traffic Insights tool
With the Amazon Traffic Insights tool, you can compare the performance of multiple ASINs (up to three at a time) to get an idea of the promotional tactics sellers are using. With the free account, the information is limited. You’ll only be able to see the external ASIN traffic information.
With the Growth and Pro plans, you’ll get additional information, such as Amazon organic traffic, Google organic traffic, referrals, and shopping ads information.
With the Growth and Pro plans, you’ll get additional information, such as Amazon organic traffic, Google organic traffic, referrals, and shopping ads information.
To demonstrate the information you’ll receive with a report, Sellzone offers some free demo comparison reports. These include:
- Compare Echo Dot (4th Gen), Echo (3rd Gen), and Echo (2nd Gen)
- Compare Beats Solo3 and Bose 700
- Analyze Oculus Quest 2
Listing Quality Check tool
The Amazon Listing Quality Check tool allows Amazon sellers to audit their product listings to make sure they adhere to Amazon guidelines. You do not have to own the Amazon listing to use this tool. The audit tool lets you check your listings and conduct competitor analysis, too.
Listing Alerts tool
Suspect your Amazon listing has been hijacked or want to prevent it from happening in the future? Then you’ll love the Listing Alerts monitoring tool.
If your listing has been hijacked, another Amazon seller sells a copy of a product on your listing. It diverts sales from you to the other seller, which isn’t good for your business.
It’s also possible that someone could hack your seller account to delete product listings or otherwise steal valuable information.
The Amazon Listing Protection Tool helps combat these issues. It allows Amazon sellers to monitor any number of listings. You can monitor your listings and competing product listings to keep an eye on things.
The tool allows you to set up email, or text message alerts if you lose the Buy Box, keyword positions, listing suppressions, and more. You’ll receive an instant alert the second a change occurs so that you can take action immediately.
To take advantage of the listing suppression alerts, you’ll need to connect your Amazon account.
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Sellzone Pricing
Free Forever Plan
With the free forever plan, you’re never charged a dime. It includes:
- PPC Optimizer: 1 product to advertise
- Keyword Wizard: 100 keywords per research and three seed keywords per day
- Listing quality check: Amazon basic requirements, multiple ASIN analysis
- Traffic insights: ASIN external traffic overview
- Listing protection: 1 listing to check and three keywords to track
- Product research: 15 per day
- Split testing: Unlimited A/B tests
Growth Plan
For $50/month ($40/month when billed annually), the Growth plan includes:
- PPC Optimizer: Unlimited products to advertise
- Keyword Wizard: Unlimited keywords per research and unlimited seed keywords per day, different match types, smart filters and sorting, keyword list export
- Listing quality check: Amazon basic requirements, multiple ASIN analysis, Amazon Style Guide checks, Listing improvement best practices.
- Traffic insights: ASIN external traffic overview, Amazon organic traffic, keywords, Google organic traffic and keywords, websites linking to your listings, Google Shopping ads.
- Listing protection: 100 listings to check and 2,000 keywords to track, keyword ranking alerts, Buy Box alerts, price changes, Listing suppression, hijacker alerts
- Product research: 15 per day
- Split testing: Unlimited A/B tests
Pro Plan
For $85/month ($70/month when billed annually), the Pro plan includes:
- PPC Optimizer: Unlimited products to advertise
- Keyword Wizard: Unlimited keywords per research and unlimited seed keywords per day, different match types, smart filters and sorting, keyword list export
- Listing quality check: Amazon basic requirements, multiple ASIN analysis, Amazon Style Guide checks, Listing improvement best practices.
- Traffic insights: ASIN external traffic overview, Amazon organic traffic, keywords, Google organic traffic and keywords, websites linking to your listings, Google Shopping ads.
- Listing protection: 300 listings to check and 2,000 keywords to track, keyword ranking alerts, Buy Box alerts, price changes, Listing suppression, hijacker alerts
- Product research: 15 per day
- Split testing: Unlimited A/B tests
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